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Oops! Not the color you wanted? Don't worry. Color Oops is the perfect product for you! It reverses the oxidation process of hair color pigment. When hair color is applied, small clear dye intermediates are deposited in hair. During the coloring process, hydrogen peroxide oxidizes the dye intermediates into large colorful pigments that are too big to be washed from hair. Color Oops reverses that process. When applied, Color Oops shrinks the color pigment back to small clear dye intermediates. These intermediates are still in the hair. The rinse and shampoo process is essential in assuring these intermediates are thoroughly washed from hair. We recommend washing and rinsing for 5 minutes 3-4 times, but the longer you rinse the better. If any of the dye intermediates are left in the hair, they can re-oxidize over time and your hair can re-darken. Don't let your hair win the battle over color. Take back control. Color Oops can help you do it. * * Color Oops Hair Color Remover, Extra Strength with No Bleach or Ammonia Protects fragile hair while conditioning Extra Strength is the most potent formula available Quick and easy application Bleach free and ammonia free Easy on hair so you can re-color the same day Contains soy protein and aloe vera Safely removes permanent and semi permanent hair color. * Try the entire Color Oops Line: Extra Strength * Extra Conditioning * Hair Color Remover Wipes * Blonde Protect * Color Prep * Conditioning Bleach * Brass Protect * Protein Kit What is Color Oops? Color Oops Hair Color Remover, it's a revolutionary hair product that removes hair color to restore hair to its natural color. * This is a miracle product because not only can it remove unwanted color, but it won't damage your hair! That old hair color simply rinses right out! Color Oops has a special ingredient known as hydrosulfite. * Hydrosulfite rapidly reduces the dye molecule without the need for bleach, ammonia, or peroxide. You can even dye your hair that same day.